mParticle Raises $35M and Selects Instabot as its First Chatbot SDK
mParticle, the mobile customer data platform, announced that it raised $35M in Series C funding and chose Instabot as the first chatbot SDK to be available on its platform. mParticle has integrations with internal and external systems and APIs that ease the process of collecting and filtering data to inform action, without requiring changes to client-side code.
With Instabot for mParticle, mobile app owners can now build and launch a chatbot inside their mobile app with the flip of a switch. Chatbots built with the Instabot platform deliver messaging, images, videos, and dynamic text based on user segments.
This integration allows mParticle customers to use Instabot to create audience segments on the fly as users talk to your bot. You can connect your user data across webpages, mobile apps, email, and social media all in one place. The mParticle and Instabot integration will help clients increase conversion, enhance user engagement, gather user feedback, and provide rich analytics such as direct user preferences and demographics as well as messaging analytics.
Companies including Venmo, Starwood, NBC Universal, Spotify, and Airbnb use mParticle for their marketing and business intelligence. Instabot will help expand mParticle’s machine learning capabilities in the future for its constantly growing list of clients. For more information, you can chat with our bot here or email us at firstname.lastname@example.org!