New + Improved Analytics
Instabot just revamped our analytics with a new and improved Summary of Replies and Bot Node + Version History Report. Learn more about what it is and how it can help you improve your marketing strategy.
What is the Summary of Replies?
The Summary of Replies allows you to easily see the aggregate information on how people responded to your chatbot. You’ll see the statement that a user responded to and a breakdown of how they responded. It will look different depending on which type of node you’re looking at:
Multiple choice nodes will be a pie chart
Free text nodes will show the most recent responses
Email nodes will show recent responses, the total number and whether they’re business or personal emails
How Can Summary of Replies help me?
The Summary of Replies report helps you identify:
a.) Your Users’ Needs and Preferences
The bot can give you a quick snapshot of what your website visitors are telling your bot. With this information you can curate better content, or provide marketing materials and bots to serve those needs.
b.) Demographics of Website Visitors
Learn more about your visitors by analyzing their replies in aggregate. For example, if you’re an insurance company targeting corporate policies, but most of your website visitors are asking the bot about personal auto insurance, you need to revisit your demand generation strategy to ensure you are bringing the right people to your site.
c.) Email Capture
You’ll see the number of emails captured and the ratio of emails that are business or personal. This is designed to give B2B companies better indicators as the ratio of higher quality leads—often (but not always) business email addresses are more serious prospects than email addresses from Yahoo/Hotmail, etc.
How do I find the Summary of Replies?
On the Bot Management page, find the bot you’d like to see analytics for and click “View Analytics” button.
Remember that you can see this information for every version of your bot in the upper left-hand corner of the report. Simply click on the date to change to a different version. You’ll also be able to switch from the Summary of Replies to the Conversation Flow report.
Bot Node + Version History Report:
Once you navigate to the “Conversation Flow” from the upper left hand corner of the Analytics page, you’ll see the Conversations Flow report provides total users, engagement rate and conversation completion rate as well as a map of the conversation with the most used conversation paths.
We have added a new export of all data about bot versions on a Bot Node basis. You can get this as an Excel download from the Conversion Flow page by clicking “Export” under the “Completion Rate” table. This report is incredibly powerful in optimizing your bot and checking version history!
For each node, you’ll be able to see the Bot Name, Version Number, Deploy Date of the Version, the last user to edit the bot node, the Node Number/Name, as well as the Unique Users, Bot Sessions, and Reply Rates.
How can this help me?
One of the ways this can help you optimize your conversation is by comparing how language or copy changes in your bot improve (or decrease the reply rate) between different versions.
Should I be looking for an increase or decrease in conversion?
This depends on your goals! In bots whose goal is to maximize the number of leads, you’ll want to increase the conversion rate of each node. In this case, you should choose language that has the highest conversion rate.
If your goal is to qualify out specific leads or inquiry types, you may want to decrease the reply rate on certain nodes. For example, if you are a B2B business that targets companies with over 500 employees, you may want to see a low conversion rate for users that tell the bot they have 100 employees in their company. It’s less noise for the sales team and more time spent on good leads. Bad leads abandoning your bot is a good thing!
On the most basic level, this can also help you see which person on your team edited copy on your bot or resolve issues when there are disagreements about content.
We’re always happy to review your analytics with you and point out opportunities for optimization. If you want to set-up a training session, feel free to email us at email@example.com